Independent iGaming growth partner
We work both sides of the iGaming ecosystem. For B2B suppliers we build new business. For iGaming operators we solve problems and scale growth. Working both sides means we know what actually works.
25 Years in iGaming
200+ Operators worked with
200+ Resources and guides
Both sides of the iGaming ecosystem
We help B2B suppliers win new business and scale, and we help iGaming operators solve problems and grow. We are not a broker, a platform or a media owner, so we can be honest about what actually works for both sides.
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Enhance your iGaming success with Digital Fuel
Committed to delivering a competitive edge, our team blends deep industry expertise with innovative strategies to supercharge your ROI.
Browse our services
We build AI, not just talk about it
We pioneer market-leading AI automation, built in-house the way we ship it. AI agents, workflow automation and content operations that cut cost and speed up execution.
What we do
Seven pillars we use to help both sides of the iGaming ecosystem grow. Pick a pillar, or tell us your challenge.
Player Acquisition
Get customers onto the platform
Paid Media & PPC · SEO & Content Optimisation · Lead Generation
Operational Services
End-to-end operational teams for iGaming operators
End-to-End iGaming Operations (Casino, Sportsbook, Sweepstakes, Crypto) · Technology & Platform · Retention & CRM
Investment & M&A
Capital & deal side
Fundraising · Mergers & Acquisitions · Investor & Strategic Advisory
Fractional Executive Leadership
Senior leadership on demand
Fractional CEO · Chairman / NED · Fractional CMO / CTO
Commercial & Growth
Revenue & expansion
Business Development · B2B/B2C Strategic Partnerships · Revenue Growth
Intelligent Lead & Sales Engine
AI-powered lead generation & sales execution
Lead Generation & Qualification · Sales Orchestration · AI-Powered Prospecting
AI Automation & Workflow
Applied AI, delivered the way we build it
AI Agents & Workflow Automation · AI Consultancy & MLOps · AI Marketing Automation
Who you work with
Named, senior and accountable - the people and the AI behind Digital Fuel.
PH
Paul Hill
CEO, Digital Fuel
Leads commercial growth, partnerships and fractional leadership for iGaming operators. Deep B2B iGaming network, hands-on across Parlay Games, Bettor Faster, DAW Global and Digital Fuel. The first call for operators scaling through partnerships, mergers and acquisitions and fractional C-level support.
Connect on LinkedIn →TO
Toby Oddy
Chairman, Digital Fuel
Founded Digital Fuel and, as Chairman (formerly Group CEO), steers its strategy. Digital media pioneer with 26+ years across digital marketing, iGaming, gambling, technology and AI, growing Digital Fuel from a £1,500 start-up into a leading iGaming growth agency. NED, C-level operator and investor across the sector.
Connect on LinkedIn →AI
Jeeves
Digital Fuel AI
Digital Fuel's in-house AI, executing content, automation and SEO operations at machine speed. Jeeves is a working example of the AI automation and workflow Digital Fuel builds for clients.
Work with us →News
You'll find industry articles, innovative, technologies and guides.
